India, Dec, 2025 — IPG Mediabrands, the media and marketing solutions division of Omnicom Group, has announced the appointment of Rohith Raj as Senior Manager – Design & Investment, reinforcing its leadership strength within the organization’s media investment function.
Rohith brings with him over 7 years of experience in digital media and advertising, having worked across leading brands and platforms including Myntra, Swiggy, ITC, and Samsung Ads. His career spans both platform-led and agency ecosystems, enabling a holistic understanding of how data, technology, and media investments drive business outcomes.
Prior to joining IPG Mediabrands, Rohith spent over three successful years at Samsung Ads, where he demonstrated strong leadership growth and delivered consistent impact through adtech-driven, performance-focused media solutions. His experience includes working closely with publishers, platforms, and internal stakeholders to unlock scalable and efficient media investments.
In his new role, Rohith will play a senior leadership role within the Design & Investment team, driving integrated media strategies across digital, television, and programmatic channels. He will collaborate with regional and global teams to optimize media investments, enhance efficiency at scale, and accelerate long-term client growth.
Leadership Perspective
Commenting on the appointment, the GCC Head of India, IPG Mediabrands, said:
“Rohith brings a strong blend of digital expertise, data-driven thinking, and platform experience that aligns well with the direction of our business. His journey across leading brands and adtech environments equips him to drive scalable solutions and deliver measurable value for our clients. We are excited to welcome him into the IPG Mediabrands leadership team.”
Rohith holds a Bachelor of Engineering in Computer Science, which supports his ability to work across automation, analytics, and advanced advertising technologies—capabilities that are increasingly central to modern media planning and investment.
Reflecting on his appointment, Rohith expressed gratitude for his journey so far and shared his enthusiasm for the next phase of growth. He looks forward to expanding business opportunities, contributing to scalable growth across the GCC region, and partnering with clients to deliver future-ready, performance-driven media strategies.
This appointment marks a significant milestone in Rohith Raj’s career and underscores IPG Mediabrands’ continued commitment to strengthening leadership that drives innovation, accountability, and sustainable growth across markets.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Omnicom Group. It manages over $47 billion in marketing investment globally on behalf of its clients. Through its portfolio of global and regional agencies—including Initiative, UM, and Mediahub—IPG Mediabrands delivers data-driven marketing solutions that integrate media, technology, analytics, and business intelligence to drive growth for the world’s leading brands.
Operating across more than 130 countries, IPG Mediabrands is committed to delivering accountable, innovative, and scalable marketing solutions in an increasingly complex media landscape.
