Hybe Launches First-Ever K-Pop Cinema Experience in India
K-pop fever has taken over Indian cinemas as Hybe Cine Fest 2025 made a dazzling debut on July 10. The three-day celebration (July 10–12) is being held across major PVR-INOX theatres, transforming traditional movie-going into a global fan event.
Big Screens, Bigger Stars: BTS, TXT & More
Hybe’s most iconic artists BTS, SEVENTEEN, ENHYPEN, TXT, and NewJeans are being showcased through high-energy concert films. These aren’t just casual screenings; they include interactive features such as karaoke lyrics, fan chants, and lightstick-friendly environments, replicating a full concert vibe inside theatres.
From Seoul to Surat: India’s K-Pop Craze Finds a Stage
Cinemas in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Kolkata are seeing an overwhelming fan turnout. Crowds dressed in official fandom gear, with lightsticks in hand, have made this a celebration of culture and community, not just a film fest.
Global Meets Local: K-Culture Blends with Indian Youth
The Hybe Cine Fest represents a growing cultural exchange between South Korea and India. With K-pop’s popularity soaring among Indian Gen Z and millennials, this event reflects a deepening emotional and cultural connection one that transcends language and borders.
Immersive Entertainment That Builds Community
For many, these screenings are more than just fan service they’re a chance to connect, celebrate, and experience music together. This shared experience has turned movie theatres into interactive arenas, full of cheers, singing, and emotional moments.
The Future of Fan Engagement Is Here
By choosing India as a key stop for its global cinema fest, Hybe Labels has acknowledged the country’s powerful fan base. This unique approach to international fan engagement may well become a blueprint for entertainment marketing in a post-digital world.
