Telal, a trailblazer in traditional Arabic menswear, has redefined the world of men’s fashion with the launch of its innovative Tarboush Muatar. This unique accessory enhances the traditional Emirati kandura styling by adding a fragrant twist, making it a distinctive element of UAE fashion.
The Tarboush Muatar is deeply rooted in Emirati culture, evolving from an age-old tradition where scented cloth was incorporated into clothing. This modern interpretation honors that legacy by infusing oudh directly into the fabric during its creation. The term “Muatar” means perfumed, and this necktie encapsulates the essence of nostalgia and cultural significance.
Crafted entirely by hand through a meticulous braiding process, the Tarboush Muatar is available in a variety of designs, each showcasing exquisite craftsmanship. Offered in five unique fragrance options, the tarboush ensures a lasting aromatic experience without the need for separate spraying. The fragrance is embedded into a thread in its making process itself, providing a delightful scent that lasts for about a month.
“We wanted to create an accessory that not only complements the Emirati kandura but also enriches the wearer’s experience,” said a representative from Telal. “The Tarboush Muatar serves as a beautiful reminder of tradition while adding a modern sensory element.”
Designed as a versatile gift box, the Tarboush Muatar evokes feelings of reminiscence and is perfect for various contexts. Beyond being a fashionable accessory, it can also be used in cars or rooms, enhancing the atmosphere with its pleasant fragrance. It’s an ideal homecoming gift for fathers, combining personal significance with cultural pride.
The Tarboush Muatar is now available at all Telal outlets and online, poised to become a must-have accessory for the modern gentleman looking to embrace tradition with elegance and flair.
About Telal:
Telal has long been at the forefront of traditional Arabic menswear, known for merging heritage with forward-thinking design. By consistently pushing the boundaries of fashion, Telal continues to offer exceptional clothing and accessories that resonate with the modern-day gentleman while staying true to cultural legacies.
